Recently I ran some ad’s on Facebook for everystudent.com in the Portland area. My purpose was to add an element of broad exposure to our evangelistic efforts and well as test the response. Keep in mind that I’ve set up our ministry email to receive any everystudent.com questions that come from students at schools in the Portland area.
I targeted 18-21 year olds who are in college in the Portland area. The ad’s ran for a Sunday and Monday at about $1/click. Here’s the results.
Yada, yada, yada got 58,962 impressions and 5 clicks.
Human Kindness Matters got 400,649 impressions and 59 clicks.
Questions about Life got 9,970 impressions and a whopping 0 clicks.
Out of all of those clicks has come three emails. One person with a real question, one with no question and one that was belligerent.
On a side note this ad was dissaproved from Facebook. Haha!
Long story short, I’m still not sure how I feel about this strategy. I love the thought of reaching students that we don’t have access to right now, but was this worth the $60 I spent? How could I make it work better.