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Superbowl + Ad’s = #Brandbowl

An added element superbowl entertainment for me was following the twitter hashtag #brandbowl and reading vast sweeping judgements of commercials and brands.

Biggest losers on twitter…Groupon and Godaddy

Biggest winner…Chrysler

I liked this commercial.


Great story, great thematic elements that draws you in and almost make you believe that Big Car business in back on track. It assumed the audience had intelligence. It helps that the ad agency that produced it is the phenomenal Weiden-Kennedy from here in Portland. I have two problems with this commercial…

  1. It’s a Chrysler. It’s a car that still does not have a great reputation. Advertising can only do so much. Maybe this speaks to how hard it is to change your brand if you’ve fallen off the deep end in the past.
  2. It’s Marshall Mathers. An although I think the dude is tremendously talented, he also wrote about putting his girlfriend in the trunk of a car. It kind of works having him represent Detroit…all city hardened and stuff, but ultimately it’s character that counts.

Take it or leave it…this coming from a guy who thought the Doritos commercials were funny too.

New Facebook Groups

Have you checked out the functionality of the recently revamped Facebook Groups? I’ve started using them with various groups of people and so far…me likey. My highlights:

  • Quickly email everyone in the group.
  • Create documents and allow the group to edit the document
  • Group chat with all or part of the group
  • No more confusing email conversations between 5 people.

Here are the best examples of how I’ve seen Groups be helpful so far…

  • Creating instant community and information transfer at a Washington State University – Vancouver a commuter school that we’re launching a ministry on. Incredibly helpful!
  • A place for our staff team to connect about random things, post funny pictures and for the mom’s to weigh in on any thoughts they might have. A work in progress.
  • The Lake Tahoe Summer project directors have been using a group to capture random thoughts, develop conference call agenda’s, and tackle a few less important items that don’t need to take up our conference call times. Super helpful tool for us so far.

The goal is to make technology work for you right? Are these new group a helpful tool? How could you use them?

Why I invest in college students?

They are the future leaders of the world. They are the influencers. The potential for kingdom impact is off the charts!

Plus they know how to have a good time.

Thanks to Justin Wise of BeDeviant.com for the video!

Cru Conference on Facebook = Engagement

An engaging Cru Conference facebook page has been a huge hit…before, during and after the conference. Darren Holland has done a great job at making it an engaging place where conversations are happening. There’s no way to prove this, but I can’t imagine conversations like the one below hurt recruiting.

Apparently giving away a free ESV Bible helps build momentum too…
What do you think?

Keller on how to reach a city

This is powerful stuff for all you city laborers out there. These are Tim Keller’s thoughts from the recent global church leaders conference in Africa on how to churches reach cities. Great thoughts that have implications for our campus ministries, especially about evangelism (9ish minute). He also affirms ministries that are reaching college students…yeah!

More thoughts from I Once Was Lost

Everything I’ve been taught about evangelism has been from the perspective of the person doing the evangelism. What I like about I Once was Lost by Everts and Schaupp is that it examines those who don’t know Christ and what the process has looked like for them to take steps toward Christ.

I Once Was Lost describes the 5 Thresholds that many non-believers cross on their path to Christ. Understanding these has helped me have categories for relational evangelism and reasons to celebrate with our staff and students.

Threshold #1 – Moving from distrust to trust of Christians. —I’m quickly finding out the need for this, and realizing that I’m not trained in this area.

Threshold #2 – Moving from complacent to curious about Jesus.

Threshold #3 – Moving from being closed to change to being open to change in their life.

Threshold #4 – Moving from meandering to seeking.

Threshold #5 – Crossing the threshold of the kingdom itself. —As an organization we’re really good at this, but ultimately this is hard if you can’t get an audience.

Great content in this book, but again what does it mean for us as a ministry in Portland (and on a larger level) on a practical level? I’m not sure. Any thoughts? Have you seen these thresholds to be true?

Kind of a book review – I once was Lost

I just powered through  I Once was Lost – What Postmodern Skeptics Taught Us About Their Path to Jesus, in two nights. I felt like I was living the first page yesterday, except that it was raining.

At Portland State University there was a church/Bible school group on campus singing worship songs and trying to awkwardly convert people, including yours truly. The leader was wearing bouncy moon boot shoes to attract attention…yeah, strange. To be fare, they did pray with me and were encouraging, but I couldn’t help but laugh as I read the first page of this book last night….

I can remember that afternoon as if it were yesterday. I (Doug) was standing out in the middle of the green grass of the quad on campus, singing as loudly as I could. Twenty of my Christian friends and I were holding guitars and singing to “witness” to the students who lounged nearby on the sunny patches of grass in the middle of the Cal Berkely campus. We wanted to show our fellow students our authentic joy and love for Jesus. What better way to witness than with bold worship?

And man, did we grow that day! It was a profound faith experience for all of us who were willing to be “fools for Christ.” We stood publicly and shamelessly for the gospel. Our faith was tested and affirmed.

But as for those who were trying to catch some rays on the lawn–well, no one was curious about issues of faith after our public spectacle. Instead of being attractive or intriguing witnesses for Christ, we were just one more random thing in their day, it seemed.

Our bold worship had grown our faith, but it made for weak evangelism. Our fatal flaw? We came up with our evangelistic strategy while we were alone in a room together with a bunch of Christians. Not once in our brainstorming and planning did we ask where our non-Christian fellow students were coming from. Not once did we try to find out what they might need to take a step toward Jesus. We were mostly coming up with something we wanted to do, not something that would be actually helpful to those unsuspecting sunbathers in the quad. I’ll never forget that afternoon.

More to come on the rich evangelism insights from this book that was given to us at our recent leadership conference. It’s written by college ministers doing the work, so it has hit home with me profoundly!

Poetry Slam highlights

Here are some highlights of the students poems from an outreach we did recently. The talent was unbelievable, and again, it was one of the most engaging outreaches I’ve ever seen. It wasn’t just one guy talking to the audience it was many people talking to many people and the reality of Christ shown brightly! If you want to host this outreach, visit Phil Long’s site here.

Thoughts on evangelism; skepticism and proclamation.

We want to see the campuses in this city transformed. To do that we share our faith a lot. Along the way a couple issues have surfaced for us that we’re doing our best to deal with.

  1. There is a general sense of skepticism here that was not present in my last location (Montana). It’s not that students won’t talk to you…they’re just skeptical (especially of Christians).  For them, Christians are judgmental and overly political. This means more trust has to be built, more rapidly.  One of the best ways to do that is to value the people we’re engaging with. This is where body language, listening skills and tone matters. They must know that I care about them and value them and their thoughts.
  2. This environment can become deadly suffocating when it comes to actually proclaiming the Gospel. If our team wasn’t careful, we could default to have amazing conversations for hours on end that never bring anyone to a point of understanding about who Christ is.  We could easily let cultural norms overtake bold proclamation of the Gospel.
  3. Teaching a student to share their faith here is tricky. Because of the complexity of many of the conversations, modeling an evangelistic opportunity often ends up with Suzy Freshmen wondering if she could ever be skilled enough to share her faith.

Out of these realities has come some action points for me….

  1. Get Biblical about evangelism. Before I bow to any sort of cultural pressure (or CCC staff pressure) I have to ask myself what the Bible says about it. I’m starting with a look at a few verses on evangelism in context (thanks Keith Davy)…John 1:35-51, Acts 8:26-40, Acts 17:16-35
  2. ’100% Try’. A while ago I heard someone say that every conversation they’d have with someone they would try to share the Gospel and bring someone to a understanding that they need to make a choice about Christ. Of course, sometimes God would close conversational doors, but they would try.  They called this the 100% try’. That’s what I want my life to look like.

Any push back? What about your context? What are you learning?

Newspaper ad’s for outreach? Ugghh.

Recently we had an innovative outreach at Portland State…a Poetry Slam. You can read about it on the CruPress Green site here.

One of the biggest mistakes we made in advertising for the event was putting our ad in the school newspaper for two editions. Exactly 0 people indicated they found the event via the newspaper. $430 later I feel a bit snookered.

But what do you do? You have to leave no stone unturned when sponsoring a campus wide event right? Maybe times are changing. What do you think?

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