Make it Sticky
“Why do some ideas thrive and others die?” (via Made To Stick by the Chip and Dan Heath).
SUCCESS
- Simplicity
- Unexpectedness
- Concreteness
- Credibility
- Emotional
- Stories
Whatever you do avoid the Curse of Knowledge!
Meaning? The more we know the harder it is to make our ideas/teaching/communication meaningful, easily understood and sticky. Not that we ought to dumb down, but in my job as a campus minister I must be striving to communicate Biblical truths, ideas and vision in way that has the best chance of of sticking. I’ve got to get better at this.
This post was accidentally deleted a few days ago and is making it’s reappearance this morning
Other LTI posts kinda like this one:
Wow. It's Quiet Here...
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