You’ve been around long enough to know that communication is changing in a drastic way. (See Clay Shirky’s video) But still the question lingers, “is it worth my time to figure out how to use social media?”
The honest answer is… I don’t know. There are to many variables to it…capacity, skill, giftings.
But I do know that Andy Stanley’s quote “To reach people that aren’t being reach, we have to do things that no one else is doing”, resonates in my mind. I’ve heard it said recently that the danger our organization faces is experiencing just enough success to keep doing the same things.
Steve Douglass called the online community the 8th continent.
There’s a ton of questions in my mind like, how do we leverage online applications to boost local movements (especially in cities)? We also need to figure out how to make our DNA (Win, build, send) play out online. But one thing is certain the people that we’re called to reach are online, what are we going to do to intersect their lives?
Don’t try and do it all at once, bite off a little bit at a time. Here’s where I would start:
- Begin to utilize Facebook more intentionally: Stay in touch with key disciples. Maximize advertising for strategic events on Facebook.
- Start using Twitter. Beginners guide here. Follow the right people and you’ll be inspired and learn.
I think we have to engage in this conversation (and adapt) even if your computer is a “necessary evil”. What’s your perspective on utilizing the internet for ministry?
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