Just read a fascinating article by LV Hanson on the Church Marketing Sucks blog about Catalyst’s experience in the Northwest. These are my highlights of the things Catalyst has learned about ministry in Northwest:
- Innovative and trendy branding coupled with a shotgun appeal to the masses is not as effective in the Northwest as they have been in other areas of the country. Relationships reign, and trust is not easily given.
- A brand will not win influence, a relationship will.
- People very much identify with authenticity and trust, and that must be the vehicle of biblical truth.
- We must ask the question of ourselves and our teams, “are you willing to share your life and your message?”
Getting a leading Christian organization’s perspective on our region was extremely helpful. Identifying the difference is a much needed step toward increasing effectiveness.
The biggest takeaway for me is that a general distrusting culture (non-believers and believers) is a significant barrier for us to overcome as we seek to grow movements and communicate the Gospel. Authenticity must reign in our ministry culture!
What context are you in? If you’re in the Northwest do you agree with these statements?
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